Case History on Utilizing Data to Enhance Personalization

Abstract:
CX transformation isn’t about more data – it’s about more relevance. In this session, learn how a unified data and analytics strategy can unlock deep personalization at scale by aligning insights across the organization. Discover how to deliver experiences that feel tailored, timely, and deeply human – powered by data that actually works for you.

Action Items:

• Integrate data sources to uncover the behavioral and contextual signals that enable true personalization
• Identify and align on the personalization metrics that reflect business impact – not just engagement
• Empower teams to activate customer insights in real time across touchpoints and campaigns