Case History on Achieving Digital Transformation: Best Practices from a Digitally Born Bank

Moderator:
Michael Sherwood, Head of Digital Experience, Atom Bank

Abstract:
Michael is a multi-award winning expert in all things customer intelligence and has over 20 years’ experience designing, implementing and improving digital propositions. At Atom, he has helped grow the business from fledgling start up to multi billion pound company. As the UK’s first app only bank, Atom has led the global narrative on all things fintech and Michael will share his insights on the Atom digital journey to date, the high’s, the challenges and everything in between.

Key Take-Aways:

• Examples of utilizing disruptive technologies and their impact across channels
• Best practices for building the business case for investment in digital tools
• Insight on staffing and training for digital channels