Moderator:
Alpa Shah, Global Vice President – CX Practice, Frost & Sullivan

Abstract:
Frost & Sullivan conducts an annual customer survey of decision-makers to uncover corporate objectives, challenges, and plans for investments in 2022. Improving customer experience (CX) ranks at the top for the third year, followed closely by improving brand equity. In this session Alpa Shah, Global Vice President – CX Practice at Frost & Sullivan will take a deep dive into more of the survey results.

Key Take-Aways:

• CX success factors in a “post” pandemic world brimming with uncertainty
• Fresh perspectives on employee engagement
• Investment plans for channels and customer contact technologies