A Membership Brainstorm – an 80% Interactive Format. Brainstorm sessions zero in on a a key area of focus within a Council Critical Issue. Members engage in spontaneous group discussion to generate ideas and problem-solve about shared challenges.

Moderator:
Shruti Ahluwalia, Director of Emerging Tech and Data Programs – Disney Experiences, The Walt Disney Company

Abstract:
Join your fellow members in a brainstorming session exploring the strategies and investments that will make an impact on the customer experience. In this era of fast-paced technological advancement, understanding and adapting to rapidly changing customer expectations is imperative. As a group, we will share how to stay attuned to market trends and customer feedback to ensure their strategies align with current expectations.

Key Brainstorm Challenges:

• How best should CX be measured with the advancements of rapidly changing technology such as Generative AI?
• What are the most effective ways to convince stakeholders of the importance of investing in CX?
• What steps are needed to effectively prioritize CX investments for maximizing ROI?