Membership Brainstorm on Keeping Pace with the Evolution of Customer Expectations

A Membership Brainstorm – an 80% Interactive Format. Brainstorm sessions zero in on a a key area of focus within a Council Critical Issue. Members engage in spontaneous group discussion to generate ideas and problem-solve about shared challenges.

Moderator:
Chrissy Baune, Digital & Technology Product Transformation Leader, Adjunct Professor, The College of St. Scholastica

Join your fellow members in a collaborative brainstorming session to explore how evolving customer expectations are reshaping personalization standards and the way we measure success. As a group, we’ll share insights on how companies are adapting in real time—and what it takes to stay ahead of the curve.

Key Brainstorm Challenges:
• How to anticipate and respond to shifting customer expectations across the customer journey
• How to evolve KPIs to reflect the transformation of Employee Experience (EX) and Customer Experience (CX)
• How AI and real-time sentiment analysis are raising the bar on personalization and relevance

What to Bring:
Come ready to share one challenge—or breakthrough—you’ve experienced in adapting to rising customer expectations, whether through digital innovation, updated metrics, or AI-driven personalization.