Title:
Mining Insights from Your Own Customers to Drive Commercialization and Growth

Moderator:
Waseem Kawaf, Former Global Vice President Of Digital Experience, STANLEY Security

Abstract:
Every business has a goldmine of information right in front of it: its own customers. Discover how to build the foundation to measure and learn for your prospects and customers to understand gaps in your product and experience, prioritize investments and deepen your understanding of the customer journey.

Key Take-Aways:

• Building the right KPI framework and understanding what to measure
• Creating the business value/investment use cases for driving CX improvements through AI and Machine Learning
• Core automation use cases for customer and prospect experience to accelerate the customer journey.