Theme:
Transitioning to a New Customer and Organizational Dynamic

Speaker:
Brian Solis
Global Innovation Evangelist
Salesforce

Abstract:
We are now entering the Novel Economy and witnessing the rise of a new generation of customer and employee, Generation-Novel or Gen-N. In this engaging session, world-renowned digital anthropologist, keynote speaker and best-selling author Brian Solis will deliver fresh perspectives on the customer evolution.

Key Take-Aways:

• Examples of how COVID-19 changed the course of humanity and consumerism
• Insight into how the Novel Economy changes our trajectory and how this “new normal” breaks out into 3 phases of action over the next 36 months
• Key findings on why data pre-March 1st 2020 is irrelevant and how data-driven empathy will lead to newfound innovation to engage Gen-N
• A framework for navigating the Novel Economy and building a more relevant, disruption-proof digital business

Note: The 30-minute presentation will be followed by a 15-minute, interactive, virtual roundtable discussion, exclusively for Customer Engagement Leadership Council members and associate members.